Maintaining the trust of our clients is the cornerstone of our business


We remain true to our philosophy of long-term investing


Setting high standards and always striving to surpass them

About Us

Integrity Asset Management is a Cape Town based, independent asset management company which focuses on private and institutional client wealth and investment management.

Integrity is a concept of consistency of actions, values, methods, measures, principles, expectations and outcomes. We believe that integrity should be integral to one's actions both in the business world and life in general. To place this attribute at the centre of who we are and how we operate, the Company was aptly named Integrity Asset Management (Pty) Ltd.

Integrity Asset Management is an Authorised Financial Services Provider, with FSP no. 43249 and holds both a Category I (Advisory) and Category II (Discretionary) licence.

Our Investment philosophy

Benjamin Graham is often referred to as the Father of Value Investing. His works, The Intelligent Investor and Security Analysis, provide the intellectual foundation of this concept.

According to Benjamin Graham, "An investment operation is one which, upon thorough analysis, promises safety of principal and an adequate return. Operations not meeting these requirements are speculative."

According to Benjamin Graham investors should thus spend time and effort to analyse the financial state of companies. When a company is available on the market at a price which is at a discount to its intrinsic value, a margin of safety exists, which makes it suitable for investment.

In addition to this one should understand and accept that companies do not operate in a vacuum. A detailed analysis of the economic backdrop assists in understanding macro-economic trends which create investment opportunities.

These two principles of value investing against the macro-economic backdrop encapsulate our investment philosophy.

Strategic Alliances and Partners

We endeavour to always seek opportunities which could further enhance our solution offering to clients. Through a few carefully selected alliances and partnerships, we are able to provide clients with a range of tailor-made, value-adding services.

Wauko is a specialist provider of cash flow risk management solutions. Through our close relationship with Wauko, we are able to assist clients seeking to invest offshore, to obtain preferential rates and fees on foreign exchange transactions. Read more

Quantivation is a dynamic company that focuses on providing leading edge analytics solutions to the financial services industry. By partnering with Quantivation, we are able to provide a host of quantitative and risk management services. Read more